It's wonderful to have you with us! Read all about what's in store for you when you visit our florist community area.

With three exciting new collections launching this year, we caught up with our Product Manager, David, to understand the process behind building a trend-led collection, and get the scoop on his top picks. Read on to see which products he's tipped to be most popular with florists.

Welcome to our world! We're excited to give you a glimpses behind the scenes at Smithers-Oasis - and we thought we'd start by introducing you to our team! Read on to meet some of the people Behind The Blooms.

53% of customers measure the value of their flower purchases on how long the flowers last, so proper flower care is really important. Here are three simple steps to happy customers.

Florist relay services can be a valuable link between pixels and petals. But is being part of a flower relay right for your business?