In the world of retail, where first impressions count, how do you make your shop stand out? Jo Biddle, course leader at The Floristry School at Sheffield College, has helped us put together a comprehensive guide based on fundamental display design principals, to help elevate your shop displays to new heights.

The dates are set and the venue is booked for the eagerly awaited industry exhibition run by the British Florist Association.

From humble beginnings, to being named the UK's Best Retail Florist, learn about Nicola's fabulous floral journey as we explore her career and uncover her secret to success.

Learn more about one of our fabulous Premier stockists in this wholesaler feature

Florist relay services can be a valuable link between pixels and petals. But is being part of a flower relay right for your business?

53% of customers measure the value of their flower purchases on how long the flowers last, so proper flower care is really important. Here are three simple steps to happy customers.